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In any direct mail scenerio if you send out 1,000 envelopes, you should receive about a 3-4% response. Out of those 3-4% you might get one or two good leads. If you're lucky that is.
on annunity I am not sure that you will even get that 3 to 4 percent. Now alot of good leads come from online sourses, where you can get fresh leads of people actually looking.
Every company has some type of group they try to sell to first