what is business ethics and customer relations?

I would like the definition of business ethics and customer relations.

What are the key elements in continuous improvement process?

Hello, I am looking for a general telephone etchics for a customer service department. Ex: How to answer the phone, How to ask questions, How to end a call, What to avoid... If you can help me I will really appreciate Thanlk you for your help! Patrick :)

1. What is the best way of answering the call specially answering the customer over the Phone?