HI,
Good anwers before mine!
A small town is also the type of environment I live in, but personally not looking myself. I am 64, married many years.
Friends would be your best bet in a small town. They will know most of the single women over or around 30. As mentioned, Food Stores, Church, etc.
Is there a "singles" group in your town? maybe a group that meets once a week to go out for dinner?
Also, is there a nearby town, within driving distance, that you could check out?
Some online "personals" are free, such as
http://www.matchdoctor.com
Check it out. A widowed friend told me about it, and he has already met someone from a nearby town, in person. Don't know how it's going yet.
Best of luck.