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Home > Business & Careers > Customer Service   »   Characteristics of happy customers

 
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Old Apr 15, 2008, 12:01 AM
shoma_512
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Characteristics of happy customers

What are the specific characteristics of happy customers?

A more specific question will be what are the characteristic traits by which you identify a happy customer?
Are there any behavioural patterns by which they can be identified and quoted as happy customers.
I'll give you an example, we can identify 'An Irate customer' by the way he reacts and screams for help. Likewise, do we have a set of behaviours for happy customers too.

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Old Apr 15, 2008, 12:27 AM   #2  
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When they walk away happy???

Not sure I understand exactly what you are asking? A little more specific please?
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Old Apr 15, 2008, 01:24 AM   #3  
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I too, am wondering about the specifics of what you are asking. Are you asking about retail customers, service customers, both or something else. It would be helpful if you would provide some additional details. Thanks!
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Old Apr 15, 2008, 01:30 AM   #4  
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Quote:
Originally Posted by shoma_512
What are the specific characteristics of happy customers?

A more specific question will be what are the characteristic traits by which you identify a happy customer?
Are there any behavioural patterns by which they can be identified and quoted as happy customers.
I'll give you an example, we can identify 'An Irate customer' by the way he reacts and screams for help. Likewise, do we have a set of behaviours for happy customers too.

Well, re: your example, I would say...patient, polite, courteous, and willing to resolve whatever matter is at hand in a calm manner.

And, being satisfied by the service they received when leaving the establishment.
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Old Apr 15, 2008, 01:38 AM   #5  
Scleros
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Happy customers:

A) Continue doing business with you, unless you have a monopoly on your market.

B) Refer their friends, relatives, and coworkers to you.

C) Get your opinion or offer you an opportunity before going with your competitor's lower cost quote.

D) Suggest you increase your rate/prices.

E) Inquire how your business is doing.

F) Reciprocate if you need a favor in their field of expertise.

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starbuck8 agrees: Exacty!
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Old Apr 15, 2008, 01:38 AM   #6  
Clough
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Another trait might be a customer asking specifically for a certain person to handle their affairs because of the great job a particular person had done with providing excellent customer service to them.
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Old Apr 15, 2008, 03:27 AM   #7  
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agree with whats been said.

short term, happy customers show it by their immediate response. body language, facial expressions, enthusiastic praise, not complicated though some people are more reserved than others. a willingness to ask you for your opinion and to buy based on your advice, especially if they choose to buy more or a different thing than they came in for. when a customer would come to buy a specific product, and then picked up something extra just to try it, it doesnt mean they are hooked, but they are willing to spend their dollars on additional items, which can reflect trust in your overall products or quality of service.

longer term, whats been said about referral and repeat business. weve run a small biz before and most of the customers were through word of mouth. the happiest customers are your best salespersons... theyll tell people about your product, come back for new products, would ask about when new things were coming out, if you had a website or mailing list, etc. again, enthusiasm about what you are providing.

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starbuck8 agrees: Yes, word of mouth can be your greatest asset, or the demise of your business.
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