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How can i get more business in my small housekeeping company?
I started my housekeeping business on april 2009, Ive sent flyers and postcards, but I only have 3 regulars customers ... What do you recommnend ?
Thank you
Location: Shoveling snow from my driveway into your driveway.
Posts: 8,266
You might take out an ad in your local newspaper - one or two lines is sufficient to generate new busienss.
If the customers are out there they should respond to this ad. Don't be discouraged. Flyers and post cards are expensive though. An ad is cheaper in the long run.
When I worked at a business that sent out postcards we had a come back rate of about 9% of all the cards we sent out and that was in 2008 when money wasn't as tight as now.
Don't be discouraged right now. Things have to pick up.
Also, if you have cable tv you might want to look into the banner that is run on the bottom of the weather channel during the local weather forecast. Those usually run about $5-$7 a day. You could run your banner for one week and see if that garners you any new customers. Call your local cable tv provider and see what specials they have for advertising. (Just a thought).
For my wife's company (she sold it after 4 years) we hand drew a picture of an 'ol fashioned cleaning lady, similar to a heavy set British Maid and had 2,000 run off. We went every day to put them on doors, mail boxes, etc. Her initial return was great, but most of her business came from referrals from satisfied customers.
But....she was always politely asking her customers and friends for these referrals, something that you have to do to help get new business. You can never stop selling...If you spoke with a potential customer and nothing happened...call them back, follow up constantly.
She had 4 houses in the first month and after 4 years she had 52 houses and she had 6 employees. She sold it for a very nice profit.
Location: Shoveling snow from my driveway into your driveway.
Posts: 8,266
Sorry, Stringer, but the postcards I was referring to had nothing to do with a cleaning business. It was for manufactured housing. We still had a lot of folks come by the display lot holding the cards!!
The personal, in-person kind of marketing and communication, is of course, the best. It's also good to take advantage of other ways that a person might market themselves. One of those ways, would be to advertise on the Internet without it costing you anything and maximizing your exposure for where people are looking for what you do, where you want to do it.
If you would like some adivice and help with Internet marketing, please let me know on this thread.
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