| Or, pick a type of reader to target. For example, you could write an article for the complete novice, the procrastinator, the budget-conscious, etc. Perhaps gearing How-to projects to different types of do-it-yourselfers. Another idea is to pick things that are topical...if Brazilian cherry floors are IN, write an article about that. Same goes for solid surface counters, stonewalls, lighting, funky sinks, appliances, antiques etc. When something is hot, readers appreciate articles with product comparisons (quality, pricing, pros,cons) because you save them from doing their own research.
What's hot? Read magazines, ask builders, poll stores like Home Depot and Lowes on what's selling.
Good luck :-)
jonalisa |