Taipei Times - archives
After reading the above link, I think that you might be suffering from a negative self image resulting from a massive social or media produced image campaign.
It is no accident that in countries where the people have fair and light skin, there are advertising campaigns to make tan skin seem to be the most desirable. When it comes to countries that have people with the more pigmented skin, the campaign works to make people think they need to change themselves... and spend money to do it.
I think it is sad that people seem to want to imitate some other culture and not be happy with their own bodies.