Here are some wiring diagrams that say 120 V and 277V.
The stats look like two pole, but who knows how they are internally wired.
http://www.hotwater.com/lit/wiring/a7070.pdf
AO Smith says an actual wiring diagram is furnished with the heater. Looks like they don't make residential electric.
120/240 The difference is primarily reliability when you have a choice. 240 is better. Wiring still has to be sized properly.
But since the heating value of a particular current and a fixed resistor is I^2*R; suppose you have 1 ohm and 1 amp. I^2*R = 1 Watt. Now for 240 V; R is the same, I is 0.5 or half of 1 AMP. 0.5^2*1 = 0.25W or 1/4 W. If this was a contact resistance, then 240 V would be 4 times hotter. You want the lowest resistance across the contacts and the lowest current.