Watts / Volts = Amps
Volts / Amps = Resistance
For the sake of example let's say each heater uses 1000 watts of power at 240 volts (a common 4 ft strip). Using the first equation we get a current of about 4 amps through one heat strip. 1000W/240V = 4.17 amps When running 2 strips in parallel they each use 4.17A for a total of 8.33A.
Now plugging those numbers into the second equation we get a resistance of 57.6 ohms for each strip. 240V/4.17A = 57.6 ohms
When you wire them in series you would add the resistance of the elements (57.6*2 = 115.2 ohms), rearrange the second equation above and you get 240V / 115.2 ohms = 2.08 amps. Look back at the first paragraph and you will see that the current for ONE strip is double that amount of current. So in series you are getting one quarter of the heat of the same units in parallel.
See, they told you that algebra you were supposed to learn in high school would be valuable! :D
EPMiller