I have included a manual for a very similar fireplace by the same manufacturer since yours is not available to me.
http://www.lennoxhearthproducts.com/resources/manual/700041M%20Rev%20B-SDDV-35-40(II).pdf
The direct vent fireplace is not very energy efficient as compaired to the new style high efficiency whole house furnaces
They are designed more for esthetics than for actual heating. They will heat an area especially with the optional blower but will do it at a less cost savings than the high efficiency furnaces that are in many homes today
Naturally since most people are drawn to a open fire the unit will give warmth as well as a feeling of well being and this is the reason people have fireplaces to start with. This is all mental as it is built into our memory banks from way back in our cave man days when a fire was one of our main life forces and we continue on being drawn to that fire.
If you enjoy the direct vent fireplace then by all means use it but if you are using it to save energy only then there are better more energy efficient furnaces around.