After reading a four page article on a company that an auditor deciding whether or not to include a going-concern explanatory paragraph and footnote in the business financial statement because the business sales were going south and seems to be no end of recovery. I just had a few questions here that I would like some one to help me with to better understand the going-concern assumption. Thanks!
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What options does a business owner have when approached by an auditor, who has a friendly client-auditor relationship between the two, wanting to discuss the issue of a going-concern report and footnote disclosure on the financial reports when the business at hand has gone south for the past year in sales?

How might a going-concern explanatory paragraph be able to become a self-fulfilling prophecy for a company?

What potential implications arise for the accounting firm if they issue and unqualified report without the going-concern explanatory paragraph?

What is the importance of full and accurate auditor reporting to the public and possible consequences for both owner and auditor if the going-concern explanatory paragraph and footnote are excluded?

How might a going-concern report would be in the best interests of all parties involved?

How appropriate is it for an auditor to have a friendly auditor-client relationship with a client?

What factors should motivate an auditor to be objective in his or her decision about a going-concern report, despite personal concerns for his or her friend (the owner of the business)?

What should an owner do when the auditor feels that a going-concern report is necessary, but the owner (the friend) feels that this report will cause the company to go belly-up for sure even with the sales for the past year has gone south and no sight of recovery?